Mirza & Nacey - Case Studies

Case Studies

	The Royal Institute of British Architects (RIBA) - UK
Research title: RIBA Future Trends Survey The RIBA wanted to assess the impact of the economic downturn upon the architectural profession. It asked us to come up with a way of measuring the impact of this downturn. We designed a brief on-line survey to be mailed once a month to panel members. The results build up month by month to give a picture of how the profession’s views are changing. Results receive extensive coverage in the architectural press. Dates: Started January 2009, monthly, on-going and continuing indefinitely. Results: To see examples of the results reported please click here.
	The Architects Council of Europe - Belgium
Research title: The Architectural Profession in Europe 2008 and 2010 After a selective tendering process, Mirza & Nacey Research was chosen to conduct the first pan-European study of the architectural profession. Our methodology was developed in response to a wide-ranging and challenging brief and to a tight budget. The results detailed for the first time facts about the profession, its reputation, and the market. Economic modelling was used to create market size estimates; opinion data and factual data was sought direct from architects using an on-line survey conducted in five languages amongst architects in seventeen different countries. The final report received a hugely satisfying response from the ACE: “The study has been a resounding success”. Dates: Second report published December 2010 with an update planned every two years. Results: To see the results please click here.
	Stannah Lifts Ltd - UK
Research title: The Perception of Stannah Lifts Stannah Lifts needed to know how they are viewed by specifiers – particularly architects. We designed a short questionnaire and conducted this on-line survey amongst architects, surveyors and engineers. The results reveal how Stannah’s products and customer service compares with that of other lift manufacturers. Opinion data shows the extent of association with Stannah’s core brand values. Stannah decided to repeat the survey annually so it can track changes in the perception of its products and image. Dates: December 2007 & 2008 Results: Confidential

Mirza & Nacey took on, with enthusiasm, professionalism and efficiency the tough task of preparing and running the first ever truly European-wide survey of the architectural profession and they rose to the task to our complete satisfaction. Such was the success of the first survey that our Executive Board has unanimously decided to appoint Mirza & Nacey to run the second edition."

- Adrian M Joyce, Director of the Architects' Council of Europe

"Very comprehensive reporting … provides us with clear indicators for future marketing and research to ensure architects are aware of our comprehensive commercial product range."

- Alastair Stannah,

MD Stannah Lifts Ltd

"Mirza & Nacey have been our trusted research partners since 1989. They provide an excellent level of service and the flexibility we sometimes need to ensure the research focuses on our objectives. "

- Keith Snook, Director Research & Technical, RIBA